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Playbook.

Battle-tested strategies, platform intelligence, and honest analysis from Melbul's paid media specialists — updated regularly as the ad landscape evolves.

Growth Strategy

How We Helped Clients Close 20+ Deals Per Month During COVID-19 Using Facebook Ads

Despite global economic collapse, our clients closed 20+ deals monthly during lockdown via paid social. Here is the exact campaign architecture we deployed — the audience structure, the creative strategy, and why it worked when everything else stopped.

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Samson Oladunni, CEO  ·  June 2020  ·  8 min read
Google Ads

Why Most Google Ads Campaigns Fail — And How to Fix Yours in 30 Days

Melbul Team · 2024 · 6 min read
Web & Conversion

Your Landing Page Is Killing Your Ad Performance

Melbul Team · 2024 · 5 min read
Meta Ads

The Retargeting Ladder That Generated 4.2x ROAS

Melbul Team · 2024 · 7 min read
LinkedIn Ads

B2B Lead Generation on LinkedIn: What Actually Works in 2025

Melbul Team · 2025 · 6 min read
Agency Strategy

Audit Before Action: Why We Never Quote Before We Understand

Samson Oladunni, CEO · 2025 · 4 min read
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