Samson founded Melbul in 2018 with a conviction that performance marketing was being done wrong at most agencies. He built Melbul's entire methodology around revenue accountability, audit-first strategy, and deep client partnership. With expertise spanning paid media, digital strategy, and business development across 12+ countries, Samson leads the agency's strategic direction and oversees all major client engagements personally.
With a background in consumer psychology and digital advertising, Aniebiet leads Melbul's paid social division. He has managed over $15M in Meta ad spend across eCommerce, lead generation, and community-building campaigns — consistently delivering ROAS metrics that outperform industry benchmarks by 40-60%.
Brima drives Melbul's client acquisition and go-to-market strategy, leveraging deep expertise in digital marketing to identify the right opportunities for both the agency and its clients. He plays a key role in translating complex paid media performance data into clear business narratives for clients across Europe and the US.
Google-certified specialists managing Search, Shopping, Display, YouTube, and PMax campaigns across every industry vertical.
Meta Blueprint-certified specialists focused on Facebook, Instagram, TikTok, and LinkedIn advertising campaigns.
Senior WordPress developers, UX/UI designers, and full-stack engineers building high-converting digital products.
Data analysts, attribution specialists, and growth strategists who ensure every decision is backed by rigorous data analysis.