Samson Co-founded Melbul in 2018 with a conviction that performance marketing was being done wrong at most agencies. Melbul entire methodology was built around revenue accountability, audit-first strategy, and deep client partnership. With expertise spanning paid media, digital strategy, and business development across 12+ countries, Samson leads the agency's strategic direction and oversees all major client engagements personally.
Simeon Igbabul played an instrumental role in Melbul's early years, overseeing the company's operations and helping shape its growth during a critical stage of development. His leadership contributed to establishing the foundation upon which the agency continues to build today. Since transitioning into a shareholder role in 2023, Simeon has remained part of Melbul's story as one of its founding stakeholders. His contributions during the company's formative years helped position Melbul for its continued evolution as a performance-driven digital marketing agency.
Google-certified specialists managing Search, Shopping, Display, YouTube, and PMax campaigns across every industry vertical.
Meta Blueprint-certified specialists focused on Facebook, Instagram, TikTok, and LinkedIn advertising campaigns.
Senior WordPress developers, UX/UI designers, and full-stack engineers building high-converting digital products.
Data analysts, attribution specialists, and growth strategists who ensure every decision is backed by rigorous data analysis.